by davidcoe...
30. January 2012 09:40
On my list of things to do this Monday - review IA on new website!
This is the first time I've looked at it since about October last year. As ever - we've been too busy to look at our own site - too busy doing them for other people - etc etc.
Less is more - so we're going to cut out some of the pages - I think it's more important that we focus on the thought leadership pieces - the rest is all just a vanity project?
Customer centric means reviewing each page and saying "what value is this adding for a potential/existing customer...?"
Need to set a deadline as well!! And get more song lyrics in...
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