Some predictions for 2012…

 

 

The Olympics will be fine, the recession will probably get worse before it gets better - some people will have a good time - some people will have a bad time… same as it ever was…

But what about the digital world?

We all need to think beyond websites – it’s about business processes – strategic intent – taking an holistic view of your businesses’ sales and marketing relationship with your customers - and your digital strategy.

It’s about aligning your different teams into one whole unit – trusting, sharing and collaborating - between HR, sales, marketing, operations and finance.

How do web-enabled technologies help you achieve this? Very simply – by making it easier and easier to share and manipulate all kinds of data. Whether that’s a cloud based CRM such as SalesForce – or collaborative tools on your intranet.

Remember Sun Tzu’s definition of a natural organisation? [OK – it was an army in his case]

Here’s a reminder: 

• To serve a defined purpose
• Information centred
• Flexible and adaptable

 So how does your business/department score - out of the three?